Top 3 with Nina Angelovska: What is gamification?

TechTalks, Grouper, GSIX, gamification

“Release the power of gamification and create miracles!”

Who is Nina?

Nina Angelovska is the co-founder and CEO of the leading e-commerce business “Made in Macedonia” – GrouperGraduated as the best student of the generation at the Faculty of Economics, she also holds a master’s degree and she became a Doctor of Science 2 years ago.

Her career path, her revolutionary Grouper that changed the Macedonian e-market and entrepreneurial international stories contribute to Nina’s becoming the first Macedonian woman on the list of 100 successful female founders in Europe by the German magazine The Hundert and lately shared it on Forbes. This year’s global recognition came early at the same day as Grouper’s birthday when Forbes announced Nina as honoree of 30 under 30 entrepreneurs in Europe in the category of retail and eCommerce.

The Top 3

Nina was our appreciated speaker and guest in Thursday TechTalks sessions. Based on her experience and Grouper’s best practices since its inception, she talked about the power of gamification and its alignment with the marketing and business goals.

1. What is gamification?

As a matter of fact, it is the application of game-design elements and principles in non-game contexts. Gamification takes the data-driven techniques that game designers use to engage players and apply them to non-game experiences to encourage actions that will add value to the business.

It is not about the creation of something new. Gamification is all about applying the effect of motivational techniques that make games engaging. You can gamify important and high-value interactions internally and externally for your business. Not to mention that these will imply more sales, better ROI, stronger collaborations, increased loyalty and satisfaction and more.

2. What is the process of gamification?

The process of gamification starts right after a crucial understanding of the game mechanics and components. In addition, there’s a 6-step process called 6D, developed by Werbach & Hunter that explain what does it take to transfer your concept to a successful product. First, you need to define the specific business goals, the “gamified” product should bring in revenue and monetize your inputs. Then, delineate target behaviors to show what your players will do and how you will measure them.

You should describe your players and develop personas who will represent  80% of your user base. After, you can start devising activity cycles, by defining loops and branching trees and should be followed by visual maps of. Don’t forget the fun! At the end deploy appropriate tools like points, badges, leaderboards, as well as avatar systems, achievements and others.

3. Grouper’s greatest gamification examples

Grouper has focused gamification since the early beginning. Even their launch was a gaming competition where users predicted the first deal. Through the years, Grouper provided many competitions to its user base and new potential audience, from vouchers giveaway to suggesting your friend as a deal on their platform.

The famous Grouper gift machine is definitely the winner among all other gamification products that they’ve offered. Furthermore, the successful gift machine has raised the number of new acquired users and sold deals. These actions efficiently enhanced the loyalty and satisfaction of all Grouper fans, too.

Nina’s final words were summarized conclusions from the great presentation. Incorporate multiple channels to increase the participation. Go online and offline, use the social media and mobile devices. Don’t forget to measure the results and analyze at the end.

Thank you Nina for introducing us in the world of gamification and your inspirational and successful story career, too.


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