Like in every industry, the hardest part while developing the product is reaching out to its targeted customers for sustainable traction. In the startup industry, most startups fail because they are not able, or they don`t know how to market their product specifically.
Due to the fact that we live in a world where smartphones and tablets are extremely popular, the competition for creating mobile apps is huge. So some developers leave the marketing to plain luck, thinking that the app will be magically discovered and become instantly viral. These situations mostly lead to failure, not just for the mobile app but for the startup as well.
This is why, while working on a new product – in this case a mobile app, startups need to spend time in creating a marketing campaign. Here are few things that any startup can do in order to market their mobile app successfully:
Do a basic market research
These days it’s hard to create something that does not exist already. Especially when it comes to mobile apps. So in order to think that the product will magically find its way to the targeted audience, read and research a bit.
Decide what specific market are you targeting. Start small. Research your targeted audience and see where you can really place your product.
Find out who is your target:
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what are their demographics,
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where are they located,
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what are they hobbies,
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what they like,
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where can you find them
Find out who is your competitor. How many competitors are there in the market that you are targeting, what are the main differences between your product and theirs and see how many customers they have, including their comments regarding the advantages and disadvantages while using the application.
Find the best model for monetization:
Instead of just creating an app, putting it in the app store and start using the same monetization strategy that other do, establish a very detailed business plan.
Before choosing with the paid model, in-app advertising or the freemium model, see in which category does your mobile app, see what the others in this category are using as a monetization strategy and ask yourself if your customers are willing to pay for your app.
When you know that your app is solving an exact problem that customers have, you can customize your business plan according to how far are they willing to go and pay in order to get what they want from the app.
App store optimization (ASO) and how to spread the word:
One of the popular methods for looking for discovering mobile apps these days is searching for it. So be careful when it comes to app store optimisation and choosing the right keywords.
Here is what you can do while placing your mobile app on the market:
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research for the right keywords that best describe your app
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optimize the app title and description in the app store
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try to use different keywords for the app title and the app description.
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keep the description short and sweet.
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use bullets and try to explain the app in simple and understandable way.
And when everything is do, it is time to spread the word. Here are some pointers when it comes to promoting your app:
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Share your app to Beta testers. Having beta testers is important, because in early stages it can give you a perspective on the future popularity of the product, and if there are some issues or bugs that you will need to solve before launching.
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Do not share your beta test just to your family and friends. They will not give you the real perspective.
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Be social friendly. Create Twitter and Facebook profiles so you can share information, promo pics and videos, screenshots, blogs posts and much more. Throughout social media you can create buzz and start engaging your potential audience.
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Create a press kit and and start contacting specific media that will be interested in writing about your app. Keep in mind that you are starting small and instead of contacting the big media, send your press kit to local or regional media.
Most importantly think outside the box. Try to find some interesting current situation, issues or fun facts that you can combine with your app so you can give it a bigger marketing push while promoting it.
And if you are still worried and stuck when it comes to marketing your mobile app contact us at info@g6solutions.comand we will give you some pointers.
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